Parvin Jafarian Motlagh

Edit & history

Now that the world of technology has overshadowed traditional handicrafts, we have made efforts to present beautiful and diverse designs of handwoven products to art enthusiasts, with the help of skilled women and technology. These products are offered in the form of various bedding items, beautiful table linens, and warm winter clothing (using crochet hooks, double-pointed needles, four-pointed needles, and five-pointed needles), combining traditional and modern designs with the best materials available globally and produced by experienced weavers. Our designers have successfully innovated in this industry by utilizing geometric principles and graphic software, updating traditional patterns and reviving the forgotten art of this region, which has led to the employment of over 25 women heads of households. The founder and manager of this collection, licensed by the Cultural Heritage and Handicrafts Organization, holds degrees in both accounting and a doctorate in management and is actively participating in domestic and international exhibitions. This innovation has resulted in the production of diverse and practical products that cater to the tastes of today’s society in Iran and other countries, characterized by variety in colors and patterns, as well as ease of weaving and training.